
What is Made in Italy and Why It Matters
Made in Italy is not a simple country of origin or a site of production it’s a legacy of heritage and quality that firms strive to maintain. Let’s see how.
Made in Italy is not a simple country of origin or a site of production it’s a legacy of heritage and quality that firms strive to maintain. Let’s see how.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.