In this post, we’re looking at why content marketing is a new and exciting approach that fashion brands can use to make themselves relevant to customers and engage them beyond traditional advertising.
Leather continues to be a relevant material in industries. This article explores raw materials used in the leather industry beyond the skin.
In this post, we’re looking at 4 different strategies you brand can use to increase its profits with accessible luxury products.
What are the Functional, Social and Emotional needs of fashion products? In this post, we’re going to explain how companies can focus on the value of their products to engage their customers.
In this case study we’re looking at how Giorgio Armani was able to develop a business model portfolio to expand in international markets without diluting the brand’s equity.
As many fashion businesses are now data-driven, sometimes there is a risk of making simple mistakes by focusing on the wrong variables.
The Nike and Adidas debate isn’t new. In the Nike vs Adidas battle, find out who is winning, and all you need to know right here.