
Emotional Purchases in Luxury and Consumer Behaviour
Emotions are central to managing a luxury brand. In this post, we’re looking at all of the implications of your customer’s emotive side.
Emotions are central to managing a luxury brand. In this post, we’re looking at all of the implications of your customer’s emotive side.
Purchase intent is key to identify the most effective strategies to manage your fashion retail store, here’s our best tips on the matter