Experiential Branding and the New Horizons of Retail Management
Experiential brands connect to their customers by evoking positive reinforcements which drive a customer back to the store. Let’s see how they do it.
Experiential brands connect to their customers by evoking positive reinforcements which drive a customer back to the store. Let’s see how they do it.
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
Writing a business plan for your fashion brand can be a daunting endevour, but it’s not really that bad if you set your mind to it.
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
The fashion industry is striclty entwined with the challenges of developing a brand. Branding in fashion accounts for the highest intangible assets.
Explore our Lululemon vs. Under Armour Case Study, analyzing growth, profitability, and investment opportunities in the athletic apparel industry showdown.
Explore the Chanel vs. Saint Laurent Case Study, delving into their origins, controversies, pricing strategies, and target audiences in this fashion face-off.
Explore our Ray Ban vs. Oakley Case Study, comparing style, performance, and lens technology to help you choose the perfect sunglasses for your lifestyle.
Dive into the Zara vs. Topshop Case Study, comparing expansion strategies, marketing tactics, and customer loyalty in fast-fashion.
Explore the Hermes vs. Cartier Case Study, delving into their luxury designs, brand values, and strategies that have shaped these fashion icons’ success.