The 4 Types of Innovation You Need to Know About
There are 4 types of innovation, new product innovation, sustaining innovation, disruptive innovation and efficiency innovation. Let’s seem in detail.
There are 4 types of innovation, new product innovation, sustaining innovation, disruptive innovation and efficiency innovation. Let’s seem in detail.
The insight that JTBD Theory provides to marketers is subtle, and to capture it, developing ‘Job Stories’ helps focusing your team on what matters most.
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.