From a Single Collection to a Collection Portfolio
Fashion companies are moving away from the creation of a single collection per season and are starting to develop a collection portfolio. Let’s see how.
Fashion companies are moving away from the creation of a single collection per season and are starting to develop a collection portfolio. Let’s see how.
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
Are the brands dictating fashion trends, or are business trends impacting creativity? In this post we are going to look at where style comes from.
Licensing in the Fashion industry is a key contract to create partnerships with manufacturers and utilize all of the untapped equity of your brand.
Fashion sustainability is not a limitation imposed by the new demands of the market, but an opportunity to create new value and change to the industry.
Fashion sustainability is not a limitation imposed by the new demands of the market, but an opportunity to create new value and change to the industry.
The advent of sustainable fashion has made the role of the designer much more complex. In the post, we look at the many implications designers are facing.
Consulting in the creative industries requires a wide set of skills which have a lot to do with your own character and mindset.
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.