Starting a Fashion Business: A Comprehensive Reality Check
Starting a business in the fashion industry requires more that a good design idea. In this post we’ll run a reality check to help you focus.
Starting a business in the fashion industry requires more that a good design idea. In this post we’ll run a reality check to help you focus.
Retail distribution in the fashion industry is the last mile for the company, but the first step into the brand for many customers.
Collection development in the fashion industry is a process which allows to create a synergy between the creative and managerial souls of the company.
Fashion market segmentation is an essential step to understanding your customer. Knowing what makes him\her purchase your items is essential to success.
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
China is no longer an emerging economy and continues to offer unique challenges to luxury firms due to their unique culture and history.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
Fashion and Luxury have many areas of overlap due to the dream factor associated with an exlusive lifestyle. Luxury is more complex that it may seem.