Customer Segmentation in Beauty and Cosmetics
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
Made in Italy is not a simple country of origin or a site of production it’s a legacy of heritage and quality that firms strive to maintain. Let’s see how.
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
Are the brands dictating fashion trends, or are business trends impacting creativity? In this post we are going to look at where style comes from.
Consulting in the creative industries requires a wide set of skills which have a lot to do with your own character and mindset.
Nowadays all the talk in marketing is about engagement and conversion. Let’s look in more depth at how a fashion brand can ignite action in its audience.
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
In a world evolving towards pure play digital stores, omnichannel distribution seems to be able to connect the physical and the digital seamlessly.
How do you segment the fashion market? In this whiteboard animation, we’re looking at the different tiers which are part of the fashion pyramid.