Experiential Branding in Fashion [VIDEO]
Experiential Branding in Fashion is on the rise, and an increasing amount of companies are investing to provide experiences instead of products.
Experiential Branding in Fashion is on the rise, and an increasing amount of companies are investing to provide experiences instead of products.
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
As we now live in the experience market, brands are seeking new ways to create custom brand experiences to attract and retain their customers.
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
Sustainability in Fashion is about the triple bottom line: profit, environment and social equity. In this post we present what this means for your firm
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
China is no longer an emerging economy and continues to offer unique challenges to luxury firms due to their unique culture and history.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.