The Importance of the Country of Origin Effect
April 3, 2019
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
The Value of Luxury in the Fashion Industry
April 3, 2019
Fashion and Luxury have many areas of overlap due to the dream factor associated with an exlusive lifestyle. Luxury is more complex that it may seem.
A Brief Introduction to the Business of Fashion
April 3, 2019
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.
Use Mobile Commerce UX Design to Grow Your Business
February 9, 2019
Mobile Commerce is creating new trajectories for online consumer behaviour in ecommerces. In this post we delve into the subject to provide guidance.
