Fashion brands have been transitioning towards vertical integration in order to leverage on the opportunities of masstige, lets’ see why.
Create an app, make it viral and spend the rest of your life worry-free. That’s something that many people tried, but few succeeded at. Let’s see why.
Mobile Commerce is creating new trajectories for online consumer behaviour in ecommerces. In this post we delve into the subject to provide guidance.
The insight that JTBD Theory provides to marketers is subtle, and to capture it, developing ‘Job Stories’ helps focusing your team on what matters most.
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.