Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.
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It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
Made in Italy is not a simple country of origin or a site of production it’s a legacy of heritage and quality that firms strive to maintain. Let’s see how.
Fashion companies are moving away from the creation of a single collection per season and are starting to develop a collection portfolio. Let’s see how.
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
