Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
As we now live in the experience market, brands are seeking new ways to create custom brand experiences to attract and retain their customers.
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
Fashion market segmentation is an essential step to understanding your customer. Knowing what makes him\her purchase your items is essential to success.
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
Fashion and Luxury have many areas of overlap due to the dream factor associated with an exlusive lifestyle. Luxury is more complex that it may seem.
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.
