Identifying Business Models in the Fashion Industry
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
Fashion and Luxury have many areas of overlap due to the dream factor associated with an exlusive lifestyle. Luxury is more complex that it may seem.
Fashion retail has experiences profound changes over the last decade because of omnichannel distributions strategies. Let’s look where we’re headed.
Entrepreneurs need to ‘get the job done’, while creating a community, here’s how you can catch two birds with one stone by leveraging the crowd.
It might be easy getting to Yes, but it’s much harder getting to si,hai and da. Let’s see the challenges of negotiating across cultures.
The insight that JTBD Theory provides to marketers is subtle, and to capture it, developing ‘Job Stories’ helps focusing your team on what matters most.
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.